A lot of things about Facebook certification have changed. On the web, information on the subject is not always up to date. That being said, this is why I suggest you take a look at this famous certification in its professional aspect.
Facebook, one of the oldest social media, but still relevant today. Compared to 2010, today’s competition is much more intense, but Facebook is still far from being crushed by other networks.
Anyone can easily create a profile or even a Facebook page and start writing articles online. However, sharing things daily is not enough to breakthrough! Indeed, advertising your website can be very useful to you, whether you are an influencer or a business representative.
However, there is a way to get favors with Facebook’s algorithm. Let’s see together how to obtain this certification …
What is a Facebook certification?
Facebook certification is used to prove the authenticity of a Facebook page or profile. You can request it whenever you want (under certain conditions, which we will discuss later).
In practice, your website will then be assigned a blue badge, visible to all. It can also unlock some tools for your profile or page.
This will mean that Facebook has verified your profile/page as well as your identity and the existence of your company or your person if you represent it.
The advantages of obtaining a Facebook certification:
- Better reference your page:
The most obvious and popular result of Facebook certification is the fact that it directly improves your SEO on Facebook. People who search for keywords related to your page will see that you rank higher in search results compared to other similar pages without certification.
Keep in mind that generating more visibility means more interaction, and therefore, of course, more profit!
Protect your identity:
You may sometimes have made fun of profiles with the suffix “official” in their nicknames! It seems a bit contrived or overbid.
However, these suffixes are designed to prevent fraud. When Facebook sees a “John Smith” profile, it doesn’t block it, because it already exists!
Names exist and are naturally tolerated, hence the fact that he must have a few thousand John Smiths on Facebook!
The consequences can be catastrophic, both personally and professionally. Fortunately, Facebook certification can help protect that! This small badge is obtained by confirming your identity on Facebook and attaching proof of identity, which can easily distinguish you from imposters.
The Branded Content Tool:
Branded content tools are the ultimate benefit of getting your page certified. This tool is especially useful if you are an influencer of a business partner.
When you post sponsored content and display products, you and your partners will have access to posting statistics. Views, clicks, shares: you will have a global understanding of the success of the partnership.
If you want to earn income through Facebook and partnerships, Buy Facebook Likes Australia strongly recommends that you get certified.
Blue badge or gray badge?
If you go back to the beginning of this article, you will find that I am only talking about the blue badge.
However, when browsing social media, you will of course notice the gray badge on the page of a certain company or organization.
Indeed, the badge comes in two colors:
- Blue badges are used to confirm identity verification of public figures, media companies, or brands.
- A gray badge is used to prove that the page belongs to the business or organization indicated by its name.
Unfortunately, since the end of October 2019, this gray badge is no longer available. According to Facebook, this confused users more than anything else! Now only the blue badge can be requested! And in general, the certification is no longer applicable for everyone except:
- Renowned athletes
- Elected politicians,
- Leisure brand
- Public media.
How easy is it to get the Facebook badge?
Even if you fall into the above categories, getting Facebook certification isn’t that easy!
Before submitting your application, you need to make sure that a few things will translate to your advantage.
First, you will need a name related to the rules that Facebook outlaws.
Therefore, avoid taking risks, be clear, concise, and serious! The name should exactly match the documents you can provide to prove your identity or affiliation with a certain brand.
Also, make sure your page makes a good impression:
- Appropriate photos and cover images.
- Up-to-date, concise description.
- The possibility of subscribing to the public.
- The page cannot be in “draft” mode.
How to apply for Facebook certification?
To request a verification badge, you must complete this form.
You will need to provide a copy of your ID if it is a page in your name.
If it’s an organization, it should be a bit more complicated. It may be necessary to submit invoices, articles of association, certificate of establishment, or other things… Of course, everything must be in digital form! In the form, you will explain why you need to certify your account. Indeed, you will have to prepare a small argumentative text and have a justification for obtaining this badge.
Getting certified for your Facebook page or profile has many advantages. With this small badge of authenticity, you will gain in SEO, security and you will forge a bond of trust with your audience as well as with your partners. You can also access some very useful pages or tools for managing configuration files.
You will also benefit from improving your SEO, the loyalty of your community … which will improve your online reputation and help you move forward with your business.
In conclusion, please note that if your request is rejected, you can return it within 30 days. Be patient!
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