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Questions to ask when hiring SEO company

So, how do you go about hiring SEO experts? Finding out what they have to offer is the first step toward landing the top place on search engine results pages (SERPs). It’s a good idea to study the principles of SEO before purchasing an SEO package so you can properly analyse your SEO possibilities. You may have a good understanding of digital marketing if you already have an in-house marketing department.

Do you keep clients informed about site changes?

Your website will be shaken up by code-level alterations and structural transformations in SEO services Dubai. Everything from the visual appeal to the navigation is subject to change, so you may end up with a complete overhaul.

It’s a positive sign if your SEO professionals are forthcoming regarding significant site components. You may avoid black hat SEO and penalties by using an SEO provider that is upfront about their tactics.

What distinguishes you from other SEO experts?

You’re narrowing down your options as you research the finest SEO providers to find the perfect fit for your company. Hearing directly from applicants about their most valued traits and services is beneficial.

It’s a good idea to have a firm discuss their processes and experience because they have to sell themselves to you. SEO professionals should have a basic understanding of marketing, and their responses to the question “What sets you apart?” are instructive.

How long will the ranking results take to appear?

You can’t expect an SEO effort to produce results in a single day, but how long does it take to begin ranking for keywords? Based on its resources, time expenditures, and workers, each organization has a varied SEO speed.

SEO tactics are a continuous process. You track modifications as you make them, and then the cycle continues. Although long-term business growth is a pillar of SEO, you can still assess SEO specialists’ speed by their responses.

Your marketing SEO consultant should be able to offer you an estimate of how long it will take for your campaign to take off. While they shouldn’t be able to set a fixed deadline for certain marketing objectives — since

Know their background.

Look for the SEO company on review sites such as Google My Business, Facebook, and Yelp. To get a sense of what a terrible, average, and wonderful experience with this firm may be like, look at their average rating and read a few of their 1, 3, and 5-star reviews. Any firm with a lengthy history should expect a few unfavourable reviews, but seeing a large number of negative reviews should raise an alarm.

Inquire about their search engine optimization procedures.

The procedures of each SEO business will differ. Regardless, their staff should be able to discuss these procedures with ease. During each level of the process, don’t be afraid to ask for a breakdown of their SEO tactics and accompanying deliverables.

  • If they say they do an SEO audit, inquire about the processes they follow in their audits.
  • If they say they do keyword research, inquire about how they come up with appropriate keywords to target.
  • If they discuss technical SEO, inquire about what it entails.
  • Ask for clarification on any of these deliverables if you’re still confused. A big part of a salesperson’s job is to describe these deliverables in simple words to everyone.

Inquire about past SEO projects.

Request a case study from one of their past clients after hearing their projected performance benchmarks. These may not be accessible with all businesses, particularly those that are younger. Case studies are a terrific way to see what outstanding outcomes look like for a particular service.

Because marketers are constantly looking for outliers, it’s important to note that the case study’s results are unlikely to reflect the real data you’d observe if you worked with the business. For example, in this SEO case study, a customer had a 284.4 percent boost in organic search traffic over 9 months as a result of our SEO + content marketing efforts.

Inquire about reporting with the SEO firm.

For ongoing agreements, most good SEO services will give some type of reporting. Inquire about a sample report that they send out to customers. You should also inquire about their company’s key performance indicators.

Inquire about the SEO reporting tools they employ. Google Analytics, Google Search Console, Ahrefs, SEMRush, and Moz are some of our favourite tools. Will you have access to any of those tools to verify the accuracy of the metrics they share with you?

Inquire about your time commitment.

When calculating the expenses of working with a company, consider the worth of time and money. While both resources are in short supply, one will be more so.

These two prices will differ amongst SEO providers. Some may anticipate 10 hours of labour per week from you, while others may anticipate only 2 hours per month. Neither alternative is better or worse, although some charges will be more beneficial to one company than others.

Before you hire an SEO company, be sure you understand how these fees will affect your organization. Some businesses want a more hands-on approach, while others prefer a shorter time commitment. We take satisfaction in reducing our clients’ time commitment. This works well for some firms but not for others.

Inquire about link building with them.

The quality and amount of websites that link to you is the most important element in search rankings. The greatest strategy to increase your search rankings is to get links from credible websites. There are a few exceptions, but they are limited to major brands and industry leaders.

Inquire as to why the SEO company did not mention acquiring respectable websites to link back to you. Some may argue that connection construction is too dangerous. This is incorrect. If you don’t know what you’re doing, link building can be dangerous. Link building is the quickest approach to increasing SEO ROI, and it should be the top goal for most SEO campaigns.


SEO is critical to any company’s success. SEO, according to 57% of B2B marketers, generates more leads than any other marketing strategy. You’ll be ready to take on even the finest SEO cons if you ask these questions.

Are you having trouble locating the best SEO company? Then get in touch with us to discover what we can do for you right now. Do you want to learn more about the evolving digital marketing landscape? Maintain competitive advantage and get in touch with ESEO Dubai for the right guidance and advice.